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Make Your Text Scannable

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Keep it Short and Simple

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Canada viagra generic Lead with your conclusion and then explain it. Canada viagra generic This is often referred to as the inverted pyramid pattern. Canada viagra generic This will place your most important content at the top-left of the page, canada viagra generic where the most time is spent by F Pattern readers.

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Quality Counts

Canada viagra generic Taking the time to proofread isn’t some sort of secret sauce for writing for the web. Canada viagra generic It’s just part of good writing. Canada viagra generic But that doesn’t mean you can skip it when writing for the web. Canada viagra generic Email and status updates might be looser on the need for proofreading, canada viagra generic but if you’re trying to engage your reader, canada viagra generic look your best and make sure your content is well written and error-free.

Canada viagra generic I think two great books on this topic are the classic Elements of Style and On Writing Well. Canada viagra generic Every writer should read these books at least once, canada viagra generic in my opinion, canada viagra generic and preferably once a year.

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Canada viagra generic The exception to this rule is when writing the passive voice helps deliver great titles, canada viagra generic headings and summaries by making the first two words highly relevant. Canada viagra generic As reported by the Neilsen/Norman Group, canada viagra generic “recent findings from our eyetracking research emphasized the overwhelming importance of getting the first 2 words right , canada viagra generic since that’s often all users see when they scan Web pages. Canada viagra generic Given this, canada viagra generic we have to bend the writing guidelines a bit, canada viagra generic especially for elements that users fixate on when they scan — that is, canada viagra generic headlines, canada viagra generic subheads, canada viagra generic summaries, canada viagra generic captions, canada viagra generic hypertext links, canada viagra generic and bulleted lists .”

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Have a Great Call To Action

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Canada viagra generic Ask yourself “What is the next thing I want my reader to after reading my content?” It could be buying something, canada viagra generic it could be signing up for a newsletter, canada viagra generic following you on twitter or even just inviting them to comment on your article. Canada viagra generic Whatever that action is, canada viagra generic you need to provide the call to action in a clear and compelling fashion.

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The Checklist

Canada viagra generic Now that you have the tools, canada viagra generic you’re ready to write awesome content for the web. Canada viagra generic To help you when you write for the web, canada viagra generic use my Free Writing For The Web Checklist.

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What You Think?

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