M3talinks for May 13th

Today’s M3talinks for May 13th

  • Do copywriters need a new name? | Copify | Content mills | ABC Copywriting blog – In this post, copywriter Martin Williams discusses the use of the word ‘copywriter’, and whether it is coming under pressure from content mills such as Copify. He argues, passionately, that authentic, carefully developed content is the only possible basis for an effective social media campaign, which in turn drives search too. So do we need a new word to describe what ‘real’ copywriters do, as opposed to content mills?<br />
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    This post presents my responses to Martin’s post (and will make more sense if you read his post first).
  • Principles Of Minimalist Web Design, With Examples – Smashing Magazine – Minimalism is achieved by reducing a design to only the most essential elements. Expressions of minimalism span multiple disciplines, as well as other art forms such as music and literature. For website designers, though, minimalism can be intimidating and difficult to master.<br />
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    But anyone can master minimalism. Essentially, minimalism is about breaking things down to the barest elements necessary for a design to function. It’s about taking things away until nothing else can be removed without interfering with the purpose of the design. Below are a number of principles of minimalist design, as well as an exploration of current trends and additional examples.